GETTY VISUAL TREND FORECASTING

Getty supplies licences for stock and editorial images for creative campaigns. Getty gives 5% commission to the photographer of every image they sell to companies/organisations. Visit Getty Images Custom solutions for briefs. Visit Creative Insights – Trends to see the latest visual trends, what appeals to consumers and the latest contemporary artists.

It is important to be aware of contemporary practises and visual culture in the photo industry. The impact of contemporary creative practices will make you more aware of the wider industrial context. Important to understand visual trends for clients.

trend: RETURN OF THE FLASH
  • 90s fashion/culture revival
  • harsh lighting
  • harsh realness
  • bright colours

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